A strategic centre for Italian design in tiles
Target Group is a new company that combines a wide range of products and services for the design of tiles with unrivalled technical, artistic and organisational standards.
It is the result of a flexible combination of industry and crafts, based on the experience and excellent standards gained by Target Studio in over 20 years working in the field, boosting the development of new technical and creative solutions through tailored training, design and manufacturing workshops for businesses.
Target Group includes the brands Unica, 14 Ora Italiana and Fuoriformato, with their ranges of specific collections, and Studio, Top and Academy, providing services in ceramic design, tile cutting and finishing, and in the training and professional growth of human resources.
A synergism of professional skills and outstanding technology
Tiles made and sold for the world of architecture are lasting assets, and, as such, they must have a high technical content, great aesthetics as well as a high level of innovation to stand out on the global markets.
Becoming the beacon of Italian design in tiles with an extremely wide range of products and services means investing in research and in the development of a synergic system of strategies, processes, cutting-edge technology and people which all together make tiles inspired by tradition, while enhancing the most creative and exclusive traits of Italian design.
INDUSTRY AND CRAFTS
Target Group brings together modern manufacturing processes and methods that widely use numeric control and the ‘lean enterprise’ model, combined with the traditional crafts in which it is deeply rooted and of which it retains the techniques that enhance the quality of its products.
DIFFERENT AND PERSONAL
Target Group makes customised products and services to meet the customers’ requirements, aware of the importance of providing unfailingly unique and distinctive solutions for contemporary design.
STYLE AND DESIGN
An endless search for new styles, a passion for art, good design and architecture are in the DNA that no longer looks at decorative ceramics and lasting surfaces as mere tiles, but as 360-degree design projects forindoor and outdoor areas.
Lasting design must be viewed as a new form of aesthetics in which art, beauty and function combine to tell about cultures, people and places, while adding a contemporary twist to colours, textures and materials.
INNOVATION AND EDUCATON
Target Group values and educates new professionals by helping them learn distinctive skills. An approach that combines a search for excellent manufacture with the development of technical and organisational resources, the involvement of professionals and design consultants, to grow and improve all the time, with passion, dynamism and teamwork, while respecting each other’s identity.
Using cutting-edge technology, Target Group supports all of its manufacturing processes with pollutant-reducing methods, while maximising energy efficiency to produce perfectly clean, eco-friendly and sustainable products.
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Studio takes up the job that made Target Studio one of the greatest names in the ceramic industry, working as a contractor for companies that need exclusive, elegant decorations with extremely high quality standards and cutting-edge design, a successful combination of technology and craftsmanship. Traditional techniques are supported by innovative methods, the result of endless research, and attention to any new market trend and development.
Studio offers a turnkey service, which includes:
Studio monitors and certifies every part of the manufacturing process to make sure its products meet the highest technical and aesthetic standards; its products bear the “Ceramic Tiles of Italy” seal and are synonym with:
TOP was born in 1993 as a tile-cutting specialist. Over time, it has extended its range of products, using new technology, and has become known as a qualified contractor for the ceramic industry, specialising in cutting, grinding and engraving processes. Because of its professional standards and the reliability and quality of its services, it has remarkably grown, adding more staff and larger plants. Now, Top is a division of Target Group that holds overall expertise in tile cutting and grinding, and makes products for the Group and as a contractor.
Top’s distinctive values are:
Specifications of the manufacturing plants: TOP has a manufacturing plant with three grinding lines for tile sizes 11x30 cm to 40x120 cm. The new plant in Roteglia Castellarono includes a “Top Dry Cut” grinding line producing tiles as small as 20x60 cm from 80x200 cm slabs, and a grinding line producing tiles as small as 15x15 cm from 60x120 cm slabs. Top has 12 cutting lines producing tiles ranging from 2x2 cm to 120 cm, with suitable technology for edge-breaking cuts or slight grinding or for cutting shimmed products, as well as 2 in-line driers for porous tiles. TOP offers its customers a 900,000 square metre storage yard and an indoor package warehouse.Via Radici in Monte, 10
Target Group Academy is a division of Target Group specialising in applied research to broaden knowledge in the manufacture and processing of surfaces, in the attempt to implement innovative technological solutions and create special applications.
Target Group Academy is a mixed, interactive and highly attractive learning environment, a place for exchanges and sharing to learn more, develop new ideas and new processing and technological approaches, to improve productivity and human performance.
The goal of Target Group Academy is to increase people’s skills, change the old business models and enter new markets to create added value and bring success to all of the company. The Academy can be attended by the staff of Target Group or of any other company.
Target Group believes that a company’s future is built on people, a stronger professional identity and teamwork, sharing the highlights and achievements with them.
That’s why Target Group Academy is working at a training and development programme to improve the specific and relational skills of the company’s staff. Actually, it is strategic for the company to standardise the corporate culture and strengthen the corporate identity through innovation, to be more competitive on the market.
PROGRAMMES FOR PROFESSIONALS
At the same time, the Target Group Academy division is completing several skill-development programmes in specific areas for professionals from other companies as well.
Since today training programmes need to be ‘just in time’ and ‘tailor-made’ to meet the requirements of any company and any professional, Target Group Academy focuses its programmes on real priorities, offering a tailor-made approach and method, based on: strategy – process – technology – people.
The courses are designed to help companies achieve measurable business results: to do this, the staff at the Target Group Academy work with the customers to find performance indicators (KPIs) that can monitor progress towards goals and the potentials of a machine and/or process.
DRY CUTTING: GOALS AND BENEFITS
The underlying goal is to help technicians and/or professionals working to understand the manufacturing process and the features of the machine, and properly apply the new technology.
In-depth expertise enables people:
The efficiency of the machine also depends on finding the right diamond tool and the right cutting rate. A proper use of tools can also have a remarkable impact on costs.
Different training and support programmes are included, as described below. Ongoing assistance can be optionally provided.
14ORAITALIANA was created to give different answers to people looking for alternative aesthetic solutions. Its products are outstandingly distinctive, an interestingly fresh take on contemporary design.
The eclectic spirit that runs through the brand doesn’t want to go after one single mood but wants to take inspiration from different sources and be challenged by different dimensions, such as art, design, fashion, street style, in the pursuit of a new harmony, a new aesthetic balance.
14ORAITALIANA brings together different, versatile materials and a wide colour palette: a combination of tradition, technology and innovation in which stoneware and natural materials relate to each other; and what’s more, not only stoneware but concrete, glass and stone as well. Target Group’s mission is to develop the brand to broaden the range of materials, while strengthening its position as a company specialising in research and experimentation and as a beacon for professional designers and interior decorators.
To find out more: www.14oraitaliana.com
FUORIFORMATO is the new Target Group brand for 100x300 cm and 160x320 cm large and thin surfaces (6 mm).
For the first time, large-size stoneware meets a triumph of colour and creative design: not just copies of existing materials but creative and imaginative decorations as well. Stoneware surfaces become a blank canvas that can be defied by artwork, textures and figurative images or non-standard solutions.
As well as providing a catalogue with a wide range of solutions, FUORIFORMATO can be used by professionals and interior decorators to create the most exclusive and unique customised designs.
With the high performance of porcelain stoneware, FUORIFORMATO embraces the great outdoors, broadening the concept of decoration that has traditionally been confined to interior design.
FUORIFORMATO is the first supplier of large tiles, in which technology and craftsmanship combine in unusual, distinctive ways: the industrial manufacturing process comes after the hand-made one that gives the ceramic tile that depth of material, that care for the detail and that precious authenticity that only man can give.
UNICA stands out for its alternative ceramics, taking its distance from the “digital” world that only makes copies of natural products (wood, concrete, marble, stone). Here are the so-called “engineered surfaces”, a perfect blend of the most technical ceramic products, full-body porcelain and glazed stoneware, with exclusive decorations and textures designed and produced with ancient traditional handcrafted procedures.
By coming up with brand-new surfaces that are diametrically opposed to those of its competitors, Unica wants to provide the design world with a product that may be used in any place and in any circumstance: floors and facings in residential or commercial buildings, indoors and outdoors.
Unica offers 360-degree customisation options, inclusive of design, prototyping, packaging and delivery of the finished products in the colours and shapes chosen by the customer, under the guidance of a technical and engineering team.
To find out more: www.unicaceramiche.com